ONCE AGAIN SUNREEF YACHTS PARTNERS UP WITH THE LA MANIA FASHION HOUSE DURING THE SPRING-SUMMER FASHION SHOW
The Spring - Summer 2015 collection by the LA MANIA Fashion House took place in the Soho Factory in Warsaw on the 17th of December. For the following year in a row, the strategical partner of the event was the Sunreef Yachts shipyard.
The joint adventure for Sunreef Yachts and La Mania began in 2012, when two visioners, the Founder and President of Sunreef Yachts - Francis Lapp and the Creative Director of the La Mania Fashion House- Joanna Przetakiewicz, met during Economic Forums in China and the Middle East. It was then that it turned out, that the two companies have the same approach to luxury and their visions of extending into foreign markets. The motor and sailing Sunreef catamarans, just like the La Mania clothing are based in Poland and are appreciated by lovers of sublime elegance in Europe, the Middle East, China and both Americas.
This was already the third show in which La Mania partnered up with Sunreef Yachts. The Fashion House also took part in an exclusive cocktail party that was organized in 2012 in Cannes to celebrate the shipyard's tenth anniversary. The special guest of the evening was the legendary Polish President - Mr. Lech Walesa. The La Mania collection fashion shows also graced two past editions of the Pomorskie Rendez-Vous (2013 and 2014), which has been created by Francis Lapp and is known as the most exclusive event in the luxury goods sector in Poland.
The La Mania brand has been highlighting that it's definition of luxury is beauty. Fresh colours and new designs characterized this year's collection. The whole event was accompanied by a great musical and choreography fitting. One of the key points of the event was the Sunreef exposition area, where Guests could admire luxury catamaran models and beautiful photographs of unique superyachts.